Web Matters

by: Robert Nixon

Website promoting is easy, all it takes is doing a little of it every day. You should have a plan,however,so you can tackle the wide assortment of places you can promote your site to a few of each at a time. Nothing beats the use of 'submitters' and other types of tools for getting your message out to as many with in as little time as you can, such as to 'networked' sites. Not all submitters are the same, nor do they send your article to the same places to be seen. For this reason, you may want to get a couple of them. As the web is world wide, then why not one based in the United States and another from Europe?

You will still find yourself doing a lot of manual submissions as there are many very good sites to place your message that are not on submitters or tools, yet they are well worth the efforts.

1.These include 'classified' sites, which will allow you to post your message up to 30 days for no charge. You will have to watch your desire to post across the categories with many of them as you will be quickly banned from any postings if you do so. I am so tired of seeing the same advertisement in every category from someone that by doing so, appears to be very desperate. I would never consider even checking out what they are touting for this reason. IF they were getting good results, they would not have to spam the site in the first place. By spamming the site, they show me the product is non-productive and they are desperate to make a buck, or they either don't care or don't know what they are doing. Why would I spend good money on some program where the person representing it is so un-ethical?

2. Even if you use a submitter, you will want to go to the mail box you have entered in the submission to check for 'validated' responses. These are the ones that require you to 'confirm' your posting by clicking on a hyperlink text and then re-entering your e-mail address that you used for the posting. I love these as they tell me that MY advertisement will not be competing with a thousand 'spam' postings. After awhile, you will know which ones they are.

3. Manual submissions:

Some engines will only take manual submissions, even if they are on the list of engines of the submitter you are using. Again, you will, after a period of time, know which these are and if you are smart, will save them as a 'favorite' on your browser, in a separate folder, for when time or your url changes content. Guess what? Even MSN still has a manual free submission site, if you know where to find it. There are some other great engines that are out there and if you are doing your submissions every day, then you will find your 'favorites' also. I like http://searchwarp.com/ among others, because I can submit my url's there and my articles too.

4. Find places that offer you a wide choice of the types of sites to submit to. I have a few on my 'Free stuff' page that you can access at my site http://www.cpucash.net

As you go down the various listings of sites for submission, you will always find a few that are no longer valid or no longer take submissions, but have not notified the listing places or submitters. Take these with a grain of salt and keep moving on.

5. Word of mouth is always a good avenue to pursue. You should be proud and knowledgeable enough about what you are promoting to tell everyone you know about it in a causal manner, of course, with a good testimony about what it has done for you in return for your investment. If your product or service will not stand up to the light of day, then what makes you think others will take your offer?

6. Safe list

Safe list are great and many swear by them. Many make a very good living by using them only. The key to this is your 'headline' being able to get the attention of those that do look at the other's listings. Then you have to make your spiel for your offer, short and to the point but good enough to make them want to 'click' on your url for more information. Here, you can get submitters that only go to safe lists.

The only drawbacks are if the members are indeed reading the postings and if the owners are not spamming you with there 'solo ads'. Remember, many of the owners own more than one safe list and if they send you a daily 'solo ad', then you will get many repeats of the same thing. The ethical owners will only send you an admin message once a month or so and only put the 'solo ads' in the 'safe list' newsletter or up-date and keep the admin messages to reflect what you expect them to be, like new features etc. I made the mistake of belonging to a couple of safe list where the owners were ethical. When I assumed all were the same and actually gave them my personal e-mail as my 'contact' e-mail, was I ever sorry. Do not make this mistake and use a separate e-mail box as your contact box for these also. One good submitter that I use, but here use a different address for your contact e-mail is: http://thesubber.com/sub/index.php?userid=rnixon

Most of all, keep doing your submissions every day and your efforts will pay off. Work your programs and listen to the advice and training the better ones give you. Remember, they want you to achieve because as doing so not only do you make money, they do also by the residual income they get. Any associate program worth the investment today will give you commission on many tiers of your downline, or whatever they desire to call it.

About The Author

Robert has been active on the internet since it's start. Had a successfull shareware distribution business. Now dedicated to helping others with site improvement and avoiding scams.
View their website at: http://www.cpucash.net.
robert@cpucash.net

by: Vikas Malhotra

Keyword can be classified into three categories :

-Single word Keyword

-Multiple word Keyword

-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords Targeting Strategy

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

About The Author
Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com.
sarika@ebrandz-online.com

by: Steve Pike

Why won't anybody listen to me???" That one line tells the story of ALL of my previous attempts to advertise online.Adsense, Adwords, Search Engine Optimization--- you name it, I tried it.

All that time and money..... and nothing worked.

You Work For Hours On The Internet Hoping And Dreaming, And On The Days You Don't Make A Dime, It Is Getting Harder Not To Throw In

The Towel And Give Up.

WAIT JUST A MINUTE!

If you want traffic to come crashing at your door, you need to know how internet users learn of the sites that interest them. There are quite a few ways how one learns of websites of interest: print ads, spot ads, referrals from friends, and others. But the most important and widely used avenue is the proper Optimization of search engine's.

Search engines like Google, Yahoo search, and MSN search all rely on a simple procedure. They have special 'spiders' that crawl all over the web visiting sites to index them and collect data about them.

The spiders then use this data in generating results of any number of search queries. To rank highly in the results page a normal site will have to wait a few months or so. But you can accelerate Traffic by the following.

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About The Author
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This article on this page is authored by Steve Pike and is freely available for reprint provided the copyright notice and resource box at the end of the article is left intact.

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by: Wayne Hagerty

We all know about search engines the widely known Internet Marketing monster. What does it take to get listed in search engines and receive high traffic?

Lets start off with the Domain name. If you are planning on starting your own web site and have not chosen a domain name as of yet and want to get targeted traffic from the search engine marketing then consider a good keyword domain that is related to your web site topic. This simple technique has proven to work with search engine marketing for indexing (position) and overall keyword weighting. Now there are other factors to get considered by search engines like properly preparing your meta tags in the html. The meta tags that still hold importance to search are Title Tags, and Description Tags. Keyword tags do not hold the same importance like it use to. Another important factor is on page keywords, these are relevant keywords found on the body text of your website and choosing the proper keywords with relevance, keyword weighting (4-7%), as well as keyword proximity will be the difference between your website getting listed page 40 or page 2 or even page one in search engines.

Another important internet marketing puzzle piece for search engines is link building. This is the process were you get your website links listed on other important websites. There are different ways do accomplish this - reciprocal links and one way linking. Reciprocal linking involves you trading links with other webmasters, be sure that your website topic is relevant to link partners site. The other link building option is one way linking

About The Author
This article was written by Wayne Hagerty certified Search Engine Internet Marketing professional with years of experience. To get continuos traffic to your own business and website is as simple as visiting the Million Pixel Page a new hot online traffic generating system. Learn more about how his unique Internet marketing platform can bring your site continuos high volume traffic for years to come. Get traffic now at: http://1-millionpixelpage.com.
aai1@netzero.net

by: Ivana Giardi

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

- The impression rate, Your ad position, Click thru rate (CTR) & Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let's quickly sum-up the concept how Google displays your ads in its sponsored results:

* Daily budget controls frequency of your ad display

The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don't have enough impressions per day).

* Ad position depends on the Rank Number

The higher the rank number, the higher is your ad's position on the page. The rank number is calculated based on the following formula:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:

1/ Improve Ad Delivery

If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.

Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.

However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.

2/ Improve Ad Delivery per Keyword

Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.

If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.

3/ Optimize your Adgroups

As mentioned above, each campaign has one or more adroups that all share campaign's impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.

To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.

4/ Analyse your Clicks

Make sure the clicks are made for specific, targeted keywords. If you're getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.

5/ Optimize your Ads

Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won't chose wisely, you'll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.

About The Author
Ivana Giardi is Marketing Director at Apex Pacific, the leading developer of Internet Marketing and Web Promotion solutions. Apex Pacific helps organizations of all sizes increase their online marketing presence leading to stronger business results. If you would like to learn how to improve your website performance, visit Apex Pacific at www.apexpacific.com.