Web Matters

by: Michael Cheney

I’ve collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!

Free Tool No. 1 - How To Keep Track Of Your Google Rank Without Wasting Hours

This is a very nifty tool that let’s you keep track of where your website is listed in Google.com for your key phrases. You can also input other websites and keep track of them as well (you didn’t hear me say ‘competitors’ did you?).

Download it, install it, run it. Simple.

http://www.cleverstat.com/google-monitor-query.htm

Free Tool No. 2 - How To Check For Broken Links

One of the things that can really annoy visitors to your website is if you have links that simply do not work. Well worry no longer! You can now insert the web address of the page you want to check and this brilliant little tool will run off and check every link on your page to make sure that it works okay – how cool is that?!

http://www.siteowner.com/badlinks.cfm

Free Tool No. 3 - How To Check The Speed Of Your Homepage

It’s essential that your homepage is optimised so that it loads up on people’s screens as quickly as possible. You can use this handy tool to simulate how long it takes your homepage to load up at different connection speeds. The tool will also provide you with some handy tips on how you to speed up your homepage.

http://www.websiteoptimization.com/services/analyze

Free Tool No. 4 - Free Web Tutorials, Reference Materials and Resources For Your Website

Whether you have created your own website or someone else has built it for you the following resource is a great place to learn more about web development. Even if you don’t develop your own website you can access the free, simple tutorials to grasp the basics of web design.

The site has lots of free tools you can just copy and use straight on your website, tutorials on different aspects of web design and bulletin boards where you can discuss problems with other website owners.

http://www.bignosebird.com

Bonus Free Tool No. 5 - Seven Part Internet Marketing Course

Get a free training course on website marketing that includes a one hour audio seminar, special reports and more here:

http://www.magnet4web.com

Enjoy the freebies!

Michael Cheney

About The Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com

by: Thomson Joseph

Recent studies suggest that more than 85% of website visitors to any website come from searches done with search engines. If this is to be believed the study suggests getting top placement on search engines is the key to bring quality traffic to your website.

I have few tips how to optimize your website for a better search engine placement .

Search engine friendly website optimization : There are thousands of search engines out there on the web 90 percent of the web traffic comes through these three search engines, Google, Yahoo, and MSN so your website promotion should be focusing on these three search engines. Top search engine placement allows you to target and attract potential buyers and sellers through the Internet and generate qualified leads

Website promotion should targeting you business audience: Do research and figure out what are the closest keywords and phrases your prospective customers would be searching for. This keyword optimization should be related to your business, local area and most common keywords.

Optimize your Meta Tags for Internet Marketing : Most of the Expert in the industry says Meta tags are dead and all search engines doesn't give priority to Meta tags. But I believe it is still the key to higher placement on search engines. The most important are Title, Description and keyword. All these three should have your targeted keywords.

Title tag for website promotion : is very important because search engines gives weight age to that so place your most specific keyword over there.

Page Heading for search engine placement: As heading in newspapers or any media give importance to media it also gives importance to search engines as well. It is so important to website promotion so place your most important keywords in these Headings tags.

Keyword research and Web site optimization: keyword research and optimization is an important for keyword placement and selection it involves lot of keyword research. I have the expertise in web page keyword placement and optimization to my clients since 1999 successfully.

Highlighted text for website optimization: Search Engines consider Highlighted text like bold and italics tags, so place your targeted keywords here too.

Image optimization for website promotion: Most of the search engines started indexing websites by images found on the website, this is achieve by looking at the ALT description of the image found on the site. The important keywords should be included into this ALT tags.

Title tag on your links for search engine placement: Text link plays an important role on the anchor links of the website. Search engines spiders on these text links. Most of sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.

Link popularity for optimization : When we talk about website optimization and search engine placement the important aspect is Link popularity. There are different types of link of link building reciprocal links and non-reciprocal links

Check for broken links and errors: Before submitting to search engines and website promotion run your website pages through a HTML checker and a spell check. Search Engines penalize for these errors

About The Author
This article was written by Thomson Joseph of http://www.website-promoiton-expert.com
Article source http://www.digitallabz.com
digitallabzinfo@yahoo.com

by: Thomson Joseph

Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.

Effective use of keywords optimization and Phrases on your website

Key to successful web optimization begins with effective use of keywords selection and placement. When researching keywords to use on our website we need to understand how customers really search. As web visitors get more and more internet savvy, they have started searching for two or three words phrases instead of a single word. As study suggest people are using more than a keyword for searching on the net.

By fine-tuning your keyword selection, you're targeting traffic that is looking for your particular web page. You'll stand a much greater chance at getting top rankings under the particular keyword phrase. Once you've achieved this, move on and look for another competitive keyword phrase. This will get leads for your website.

Ask your customers for advice what they think when surf the net. As a family member, a close friend, or your next door neighbor how he or she might try to find your site on the web. Get different opinions.

Consider keyword phrases that are distantly related to your industry and the competitive are on the web. Web is full of bad spellers, and they're certainly to use this misspelled keywords, take advantage of that by including these misspelled version as on of your keywords.

If your services are region specific then concentrate on the keywords and phrases that are relevant to that particular region, it may be a country, city, or area of that particular city. People in different area express words differently capitalize on this to get maximum advantage of your keywords and phrases.

Stop using “Stop Words” these are the common words that are often totally ignored by the search engines. Don't use inappropriate keywords. If you have a particular keyword or phrase in your met tag or web page which is not relevant to content of your website, certain search engines could find yourself banned for those engines altogether.

About The Author

This article was written by Thomson Joseph of http://www.website-promoiton-expert.com
Article source http://www.digitallabz.com
digitallabzinfo@yahoo.com

by: Robert Short

Article writing and distribution creates free one way incoming links back to your web site. Link building in this manner increases your web sites exposure, visitors and you overall search engine rankings. By using the following techniques you can dramatically improve your web site traffic in a very short period of time.

1. Create Viral Content For Your Web Site - Add your own resource box/byline to your articles and post them on your web site. You could allow your visitors to publish the articles on their web site if they also include your resource box and keep your hyperlink active. This will spread your link around the internet like a virus and increase your link popularity fast.

2. Submit your articles to free content web sites for other webmasters to reprint for publishing. When you include your resource box at the end of the article with your website URL you will not only get free advertising but you will get a link back to your site. This will increase your link popularity and cause your site to rank higher in the search engines.

3. Combine your articles into a free e-book. You can place your business ad and hyperlinks back to your site in the e-book. E-book creating software is inexpensive and easy to use. By giving your e-book away to visitors and allowing them to link to your site to give it away to their visitors will multiply your web site traffic, exposure and link popularity.

4. Create an article directory on your web site. People will visit your web site to get the free information. By allowing them to reprint your articles with the stipulation that they keep the resource box and hyperlink active you will increase your link popularity. Also allow your visitors to place a link on their web site that links back to your article directory. By providing your free "instant article directory" to their visitors you will increase your web site's exposure and receive a percentage of their visitors as well.

5. Offer other web sites, that are relevant to your own, free content articles about your area of expertise to post on their web site. Include your link on all of your content. Your article should be related to your web site because it will bring you visitors that are interested in your product or service.

6. Use an article distribution service that distributes articles to thousands of web sites, newsletters and ezines at one time. Your article will be published on dozens of web sites almost immediately. I used this technique with an article distribution service called http://thephantomwriters.com and got literally thousands of links from only four articles. Distribute your articles several times and you will increase your exposure. Change your article's title and redistribute it several times more to maximize your article's potential.

As you can clearly see, writing and distributing articles can have a profound affect on your web site's exposure. There is absolutely no better or faster way to increase your web site's exposure, link popularity and search engine rankings.

About The Author
© Copyright 2005 Affordable Concrete Cutting, Inc.
http://www.affordableconcretecutting.com
Robert Short is a seasoned article writer and an expert on search engine optimization and linking. He is responsible for ranking our local service company's website at number one on all major search engines for more than a dozen keyword terms. Our website now generates as much revenue as our main service business. Visit our website for more articles on linking and webmaster resources: http://www.affordableconcretecutting.com/construction_seo.html